Creating an image concept to reach the target audience. Develope a colour sceme to ensure harmonious blending of individuals outfits.
Source clothing and accessories to suit the look and style of shoot. Attend wardrobe fittings. Return items.
Liaising with photographers, videographers, hair and makeup artists to ensure the overall look is consistent
Arrive early with garments. Assist with wardrobe changes. Ensure clothing is fitted well in front of camera.
"During my time as Marketing Manager at Cairns Central, we contracted Gerlinda for a range of styling requirements over a number of years. Gerlinda hosted one-on-one styling workshops, she developed and ran large-scale fashion presentations, selected fashion for various catalogues / advertorials / photoshoots and styled various fashion static displays. No job was too big or small and all were undertaken with ease, style and grace. Gerlinda is a wonderful Stylist, she is professional, approachable, honest and passionate about delivering the very best outcome for every client. I must add that on a personal level Gerlinda has made her way into my headspace when I'm out shopping....I know exactly what does and doesn't work for me (colours / styles / designs) and this knowledge helps reduce my indecisiveness and time spent shopping."
Value Add Marketing
"During the 2 years I have been professionally involved with Gerlinda Aras on fashion and advertising campaign shoots she has produced world class results.
Gerlinda is a focussed individual, who offers inspiration, options to further develop creative ideas and effortlessly provides instant solutions on shoots and during preproduction. An absolute pleasure to work alongside on and off set, Gerlinda’s resilience during tough styling and wardrobe scenarios is one of her outstanding strengths. She is an asset in both large and small crew environments and thrives on any challenges. From an ad agency perspective I engage numerous film and stills crews both Nationally and Internationally, I can honestly say I find Gerlinda is fresh, innovative and a valuable part of our fashion and ad campaign shoots undertaken in this region. Gerlinda has never fallen short in successfully delivering for our multinational clientele.
If you are seeking consistent quality, commercial experience, delivered on time from a stand out stylist who loves her craft, Gerlinda is unmatched.
Feel free to contact me direct on 0400 885 728 or via firstname.lastname@example.org if you require further information."
Director, Empire Worldwide
"I can personally recommend Gerlinda, she is a genuine person who can make a positive difference to how you dress and feel. She is our go to person when we are shooting promotional photos for our on air team. We have set brand style guides that we work with, Gerlinda understands our requirements and also takes great care of our announcers so they enjoy the process. Gerlinda can see the beauty in everyone and helps highlight your assets."
General Manager Cairns and the Tablelands Southern Cross Austereo
"Gerlinda made me feel comfortable in my own skin, I feel less judgement towards my body. Gerlinda really listened to me and was able to find items that were perfect for my lifestyle. This was over and above getting a new wardrobe, I love getting dressed each day!
Massage, Meditation and Hypnobirthing specialist
"Gerlinda is incredible! She knows her stuff and is passionate, she is amazingly capable at guiding you into a new look before you even realise it. I now know how to shop for me and since working with Gerlinda, no longer make fashion faux pas!"
Sally Mlikota - Owner of CBC Staff and president of the CBWC